Journal
Field notes from the industry we're rebuilding.
Research2026-05-06 · 8 min read
The Cairo↔Riyadh production corridor is real. Here's the data.
Fifty-eight production teams surveyed across Egypt and KSA — 71% cite operational friction as their #1 blocker.
Engineering2026-04-28 · 6 min read
Voice-to-brief: how Tarkeeba composes a call sheet from a Masry voice note
Under the hood of the AI pipeline that turns 4:32 of Egyptian dialect into a structured production brief.
Community2026-04-14 · 5 min read
The first Underdog Nest cohort: 30 crew, 4 weeks, 12 first bids
A month inside our free-forever program for emerging talent. What worked, what surprised us, what's next.
Product2026-04-02 · 7 min read
Why EGP is our primary currency (and why USD isn't)
The economics of pricing a MENA-native product against a devaluating pound.