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Product2026-04-02 · 7 min read

Why EGP is our primary currency (and why USD isn't)

Most MENA platforms default to USD. It's cleaner. It sidesteps devaluation. It reads as "premium." We chose EGP as our primary currency anyway. Here's why.

The Egyptian creative economy is denominated in EGP. Fees, day rates, invoices, VAT — all in EGP for domestic work. USD-first pricing forces the user to translate every number they see. That friction is where trust leaks.

For cross-border work, we show both. Egyptian crew booking a Riyadh shoot see SAR rates with an EGP conversion. The primary currency follows the market, not the balance sheet. It reads correctly to whoever is looking.