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MISK Foundation · 2026
MISK — Riyadh Season brand film
Brand filmCross-borderTVC
3.5 wk
delivery
22%
under budget
4x
repeat briefs
26h
to first shortlist
Brief
A 60-second brand film for Riyadh Season with cinematic craft and Vision 2030 tone. Client had a 4-week window and a 380K SAR ceiling.
Approach
Cairo-based director + DOP flew in. Post handled remotely in Alex. Tarkeeba concierge matched the crew in 26 hours. Dual-currency billing meant crew was paid in USD, client invoiced in SAR.
Outcome
Delivered 60s TVC + 3 cut-downs + BTS reel in 3.5 weeks. Landed 22% under the original ceiling. 4 additional briefs from MISK followed.