Why now

• Vision 2030 doubled KSA creative spend; Egyptian crew supply is at peak hunger for USD-denominated work.
• WhatsApp + Excel is the current operating layer. Every producer we talked to said "yes, this needs to exist."
• No incumbent owns the corridor. Existing platforms are horizontal freelance boards — none serve production ops.
• PanicLater × UNN gives us a talent pipeline no competitor can manufacture in under 3 years.

What we're raising for

• Cairo go-to-market + creative supply onboarding
• Platform engineering — 4 hires · 12 months
• Concierge ops for the first 100 verified crew
• KSA Phase 2 preparation — Riyadh legal + first commercial partnerships
• Academy programming — 3 cohorts in year one